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Tuesday, December 16, 2008 |
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The International Journal of Research in Marketing and the European Marketing Academy have established an award to recognize long-term research impact on the field of marketing, an award named in honor of Jan-Benedict E.M. Steenkamp of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. The new Jan-Benedict E.M. Steenkamp Award for Long Term Impact will be given for the first time at the EMAC conference in Nantes, France, on May 29, 2009. |
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