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Business people and academics in law, accounting and marketing will examine the intricacies of valuing, accounting for and managing brands and other intangible assets in the global marketplace at a conference April 12-13 at the University of North Carolina at Chapel Hill.

Early-bird registration is available through Feb. 29 for the conference, “Brands and Branding in Law, Accounting and Marketing: Integrating Strategies to Maximize Firm Value.” It is co-sponsored by Kenan-Flagler Business School’s Frank Hawkins Kenan Institute of Private Enterprise and the UNC Center for International Business Education and Research.

An international gathering of panelists, including representatives of four leading valuation firms and brand managers and scholars in branding and intellectual property, will discuss the challenges of building effective global brands. Among them is a lack of standardization in valuation methods and the need to coordinate brand management among firms’ legal, accounting and marketing departments. An academic panel will discuss future trends. The closing session will feature findings from the latest research.

The cost is $295 for academics ($250 through Feb. 29); $395 for industry ($350 through Feb. 29); and $150 for students ($95 without reception and dinner).

Visit www.kenaninstitute.unc.edu/nextgen for conference details and to register. Contact Julia Kruse, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or (919) 962-4929 for additional information on the conference and sponsorship opportunities.

Kenan-Flagler Business School contact: Allison Adams, (919) 962-7235, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it